Email Marketing & Beyond: Fool-Proof Tips For Promoting Your Organic Food Business

Up to 93% of human cancers are non-hereditary and caused by environmental factors like pesticides. Because organic food is made without synthetic chemicals, fertilizers, and genetically modified organisms (GMOs), it is a popular choice for maintaining health, ensuring sustainability, and protecting the environment.

Their market is worth $202.7 billion in 2023, so we know there’s quite a huge demand, but how do you capitalize on it?

By using email marketing to improve brand awareness, encourage customer interaction, and generate a more positive ROI.

Here are some tips that will help you achieve just that — and then some.

1. Build an Email List

This is — quite possibly — the most challenging part of curating an email marketing strategy.

It will take your time and many resources (read: lead magnets) to start collecting emails for your website. But considering that email marketing has the highest ROI — $36 for every $1 spent, it’s in your best interest to stick around.

You can also use pop-ups on your website.

They offer a genius way to grab attention, promote special, time-sensitive offers and discounts, collect personal information, and increase checkout conversion rates.

2. Harness the Power of Segmentation

Once you have an email list, break it up into smaller, targeted groups to offer a more individualized experience. Focus on demographics, past purchases, behaviors, interests, and what prospects have opted in to. As 71% of consumers feel frustrated when their shopping experience is impersonal, list segmentation could maximize your investment as the content you share will be tailored to their unique needs.

Moreover, it can improve engagement and deliverability. So, it’s unsurprising that properly targeted emails can drive 3x the revenue per email of broadcast messages.

3. Personalize, Personalize, Personalize

If you want to see a positive impact on your bottom line, you have to get personal with consumers. Instead of mass-sending generic emails to everyone on your email list, send ones with personalized subject lines; they are 26% more likely to be opened.

It also helps to add humor to the email and send it from a person (in the ‘from’ field) rather than a business, as people respond better to a face than a logo.

4. Create Content that Connects

82% of marketers are actively investing in content marketing for a reason — and it’s time you join their ranks. It will help you engage audiences, promote your products, increase brand awareness, and build strong relationships that drive conversions.

Here are some tips that will help you tap into its highest possible potential:

  • Write with your target audience in mind
  • Use clear language, using trigger words to grab attention
  • Focus heavily on benefits. Organic is the IT girl now — capitalize on it
  • Align your content with the subject line. They should be twins, not sisters
  • Ensure every sentence adds value, or people will hit ‘delete’ faster than Bolt
  • Employ second-person lingo, using you, yourself, and yours to make the email seem more personal and intimate

That said, if you don’t know your way around it, we recommend putting an agency on retainer. They’ll help you stay relevant and improve your visibility and branding.

5. Use a Responsive Design

Because nearly 1.7 billion users check emails on their mobile phones, it has become extra important for marketers to use a responsive design for their promotional pitches. The key is to keep the subject lines short, use larger fonts, keep the content short and sweet, use the right image formats, and make the CTAs more prominent.

By ensuring that your emails show up perfectly across screen sizes and resolutions, you can increase clicks by 5 to 15% and click-through rates by more than 30%!

6. Add Smart CTAs

A call-to-action (CTA) tells people what action you want them to take, whether it’s to purchase a product or sign up for a loyalty program to unlock unmissable deals. Because research suggests that emails with a single, compelling CTA earn 371% more clicks than those with multiple CTAs or no CTA at all, they’re a must-have in your emails.

When incorporating them in your content copy, ensure the link or button is noticeable and attention-grabbing. It should evoke a sense of urgency or create a feeling of scarcity to get people to quickly move toward the end of the sales funnel.

7. Time it Right

As bizarre as it sounds, there is a right time to send emails if you wish to unlock higher open and conversion rates. Promotional emails, for one, have been found to perform best on Tuesdays, Wednesdays, and Thursdays. But what’s the best time for you will vary across industries, whether you’re dealing in produce or cooked food.

Ideally, you want to push the emails between 9 and 11 a.m.

People spend 23% of their office time on email, so this could be your window of opportunity. But don’t take our word for it! Do A/B testing to find timings that can help you create maximum impact; they’ll help you make wiser marketing decisions.

Take Home Message:

These email marketing strategies can help you effectively promote your organic food business without exceeding your budget — especially when you use corporate email templates from PosterMyWall. You can further improve your chances of generating interest in your products by adding social media icons to your emails; it’s a foolproof way of providing clients with other ways to connect with you socially.