Photo by Cristiano Pinto on Unsplash
The healthy food industry has gone through a revolution over the past few years. It’s become fundamental for the world’s economy and well-being. Consumers are increasingly jumping on the health food train.
However, they are also expressing concerns regarding the environmental and health impact of food and grocery retail. With all this pressure, food and grocery businesses must invest extra effort, time, and resources into meeting the ever-changing industry standards and regulations while staying competitive.
Since food packing is a critical part of your brand strategy, your product packaging could make or break your business. Since modern consumers demand simple yet safe food packages, here’s the latest list of industry-standard practices that can help you develop compliant custom packaging solutions.
Avoid overpackaging your products
Consumers often complain about overpacked product packages. They affect a customer’s impression of the packaging business – aside from creating more waste and endangering the environment, it also makes food products difficult to consume.
Since this can create friction in the customer experience for paying consumers, healthy food businesses must get back to basics when packaging their products. Simplicity, safety, and convenience give the best results and help your organization avoid overpackaging.
Keep the following factors in mind when designing packaging solutions for your products:
- Size – save resources, time, and effort by applying appropriate sizing to your supply chain to reduce waste and improve efficiency;
- Quality – use sturdy, durable materials for packaging to cut expenses and speed up your production line;
- Quantity – food packaging solutions should only include the essentials to make your products as accessible as possible.
Investing in appropriate packaging simplifies your marketing approach and ensures your products reach the target destination.
Design with sustainability in focus
Environmental issues are everyone’s major concern these days. They are at the forefront of modern customers’ attention, causing millions of consumers to turn to eco-friendly solutions. Therefore, they’ll pay special attention to the packaging design before making a purchase.
Sustainable packaging solutions have become driving factors for both business growth and consumer buying decisions. According to recent studies, almost 70% of modern consumers will pay more for eco-friendly packaging.
That is why many food brands turn to environmental-friendly and sustainable packaging designs to attract wider audiences and beat their competitors.
You can make your food packages more sustainable by:
- Using biodegradable, compostable, sustainable, and recyclable packaging materials instead of single-use plastic;
- Reducing waste with reusable packaging components;
- Developing an ethical and sustainably sourced supply chain using eco-friendly manufacturing practices.
Of course, these are just some of the ways, and sustainable design is a whole other topic in itself.
Make sanitation and safety your priorities
Grocery and food packaging should ensure compliance with food safety and hygiene industry standards and regulations.
Since these are major concerns for all consumers, your packaging solutions are vital to maintaining a positive brand reputation by keeping your products sanitary, fresh, and safe for consumption.
You can accomplish this goal by using FDA-approved food contact substances, food-safe packaging materials, and equipment to ensure consumption safety for liquid and dry food products.
Keep perishable foods under the appropriate temperature, use specialized product storage capacities, and keep your food items safe during transport with insulated food encasings.
Opt for reputable packaging service providers
Start your journey to healthier and more sustainable packaging by choosing the best packaging service providers that offer effective, safe, and industry-grade food and grocery solutions.
Your packaging partner should enable you to design durable, usable, and memorable food packaging that follows industry standards, caters to your customer’s needs, and sets your brand apart from the competition.
Before opting for a service provider, check their products, read user reviews, find customer testimonials, and visit their websites to determine their capabilities and brand reputation.
We recommend selecting collaborative, knowledgeable, and experienced partners with long years of expertise in the industry. Aside from ensuring compliance with safety and health regulations, such a partnership could help you develop leading packaging practices to position your brand as an authority in your business niche.
In addition, leading service providers can guide you through the packaging process and lead you through every step by providing advice on the best technologies, equipment, practices, and more. A service provider plays a vital role in your production cycle and provides support throughout the development process.
Conclusion
While coping with the latest industry standards in the food industry can be tedious and time-consuming, it’s paramount to positioning your brand as the leader in your marketplace.
You need stylish, memorable, sustainable packaging solutions to get ahead of the curve, establish an authoritative brand presence, and attract modern consumers to your food products.
Partnering with reputable packaging service providers allows you to tap into strategic packaging consultations and develop innovative solutions that comply with the latest food, health, and safety regulations and industry standards.