Usually, people misunderstand copywriters as content writers. But these two are different designations. The content professionals of Kinex Media say, “The distinction is based on purpose”. The purpose of copywriting is to do marketing of the products and convince the people to buy them, but when it comes to content writing, it is supposed to be informational and grammatically well represented. To understand this distinction better, we are providing more in-depth information about these two designations:
Word Count
The word count requirement in content writing is more as compared to copywriters. Content writing revolves around blog and article writing. The blogs and articles need to be more than 500 words. Google usually loves content which is more than 2000 words.
On the other hand, copywriting involves writing content for PPC Landing pages & product pages. Copywriting is something which requires to-the-point content. It does not require content of more than 500 to 700 words. Here are examples of copywriting – PPC ads & Landing Pages, CPM ads, Social Media Ads, Product Pages, Website Sales Copy, Short Emails, Short Message Service (SMS) Ads, CTA Buttons, Sales Emails, Website Menus, Pop-Up Messages, Chatbot Scripts.
Emotions
When we are talking about content writing, it evokes emotional responses. Here, the content writers must write the content by keeping the FOMO thing in mind. Here along with emotions, grammatical corrections should be there.
SEO
Whether content writing or copywriting, all kinds of high-quality content can rank on google. When we are comparing, then content writing is considered better than copywriting. Content is regarded as the King of SEO. This is why content writing is considered far more effective than copywriting.
As far as copywriting is concerned, it requires the person to leverage SEO efforts to help bring conversions. But content writing helps your SEO efforts to become a huge success.
Grammar
Content writing requires more concentration & grammatical knowledge since not even a single error is spared. But when it comes to copywriting, grammar has little flexibility. Some grammatical errors are limited as landing pages are created with the motive of bringing conversions.
Style
Content writing allows you to use as many styles as possible – formal, informal & mixed. The content writers can choose any style, but it should be understandable to regular readers.
But copywriting has specific strict guidelines to follow. It should be professionally & formally written.
Distribution
Since content writing is done to provide information to users, it is distributed to make sure maximum people know about the particular topic.
But when we are talking about copywriting, it can’t at all be redistributed. You can bring traffic to the copywritten page through content writing.
Should I opt for content writing or copywriting?
Writers willing to opt for their careers in the IT field must assess themselves for their interests. If their interest lies in offering some informational content, they must go for content writing. But if you are good at writing marketing content, you must go for copywriting.
How To Write Effective Content?
- Conducting Research
Particularly in the B2B sector, you must understand the subject you are writing about. Include facts, figures, and analytics to strengthen your arguments and build credibility.
- Concentrate on a Single Goal
Before you start writing your content, you should decide on at least one important idea that you want to get through. When registering, consider this and make as many references to the core idea as possible.
- Create a catchy headline
Whether readers will read the entirety of your work depends on the headline. You simply won’t get the intended outcomes from your content if the title doesn’t pique curiosity, arouse emotion, or inspire the reader to study more about the subject.
- Make a Catchy Hook to Get Their Attention
After the headline, you have three seconds to capture readers’ attention. The initial sentence also influences whether or not readers continue reading the rest of your article. It should grab the reader’s interest and seamlessly transition them into your main argument.
- Write with a Personal Touch
Your firm’s voice should be distinct and reflect the character of your organization in the information you produce. It’s critical to match the attitude of your content to your brand identity, company objectives, and target audience.
- Digitized Content Optimization
The most effective digital material frequently includes bulleted lists, brief phrases, and paragraphs. Digital material should also be search engine optimized by utilizing current SEO best practices and content creation methods.
- Improve Your Work
Once you have written the first draft, think about how you can smooth out the writing’s rough edges. Even when written by seasoned content providers, writing often gets better after one or two rounds of editing.
Tips For Effective Copywriting
- Short Sentences
Copywriting never allows exaggeration. The sentences need to be to the point. The headings should be catchy & creative. The eraser should be there in your hand.
- Show Them Benefits
For example, You are selling a phone. If you describe it this way, “World’s first high-resolution camera”. It would be effective but not as effective as – “100 Unique Features in 1 Phone”
The former headline (the world’s first high-resolution camera) was better if the company’s reputation was to be highlighted. But when it is about the latter headline (100 Unique Features in 1 Phone), it displays the phone’s benefits to the user.
- No Passive Voice, For Sure!
You must not use a passive voice like “You will like it”. Always use the active voice “You’ll like it”. Bonus Tip: Try to add some adjectives as well, like “You’ll definitely like it”.
- Don’t Kill Personality
Easy read & understanding sentences should be used. The first sentence should be so easy that the user wants to read the second one.
- Create Conflict
Let me explain this in a bit more detail. The title should not be “Add up your knowledge of digital marketing”. It should be like, “Forget what you have learned about digital marketing“.
Final Comments!
There is a vast difference between copywriting & content writing in terms of purpose, word count, grammar & style. Different tips are needed for both content writing & copywriting.
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