Gone are the days when Instagram was only about sharing the pictures and OOTD. Now, slowly small as well as large scale businesses are getting into Instagram. It is been used as an effective marketing tool to promote business and brands. Even individuals are building heir profiles and creating a brand for themselves.
Instagram posts and videos are a smart way of using social media marketing. It can work as an effective marketing tool to promote the business across the globe. The best part about promoting a business on Instagram via posts and videos is, you don’t need to shell out huge money from your pocket. All you need is excellent content and creativity to lead your business.
7 Engaging Ideas to promote your Business using Instagram posts and videos
Here is the list of 7 engaging ideas that can be used to promote the business across the globe and buy 10000 instagram followers with the help of attractive images and creative videos.
1. Create an interesting and catchy bio
Make sure to create an interesting and catchy bio line. This is mandatory for every business. As soon as a customer peeps into your profile the first this they notice is your bio, try to include industry-relevant hashtags.
Make sure your bio is to the point, catchy and quick. This will instantly grab the audience’s attention and they would be interested to know more about your business and brand. “For example, if you are a mom and your business sells items for a baby’s health, including that you are a mom in your bio is critical.
2. Understand the user’s requirements
For a business, it is a must to understand the need of the target audience, no matter whatever product you market. You must create a beautiful Instagram profile with excellent content but there is no point in it if the target audience is not interested in it.
Research on the existing audience, look for their preference, and create something interesting which will attract their attention. Based on the potential buyer’s need, create interesting Instagram stories and posts. This will help the brand to connect with its target audience.
Businesses can also get help from the Instagram impression, this helps you to determine how many times your content has been viewed. The reach will indicate the total number of unique accounts that explored your content. The website clicks also should not be ignored as it helps you to keep track on the conversion.
Moreover, Instagram video views are an indication of the total number of people who viewed your video. You can also keep a tab on how many people saved your posts.
In short, Instagram insight will help you to understand your audience better and you can focus on creating a suitable Instagram post and video content to meet their requirements.
3. Create high-quality images
Instagram is all about sharing classy and attractive images with your audience. Give attention to detailing and try to create the best and high-quality image post. Images are a synonym to Instagram hence make sure you update the high-quality pictures of products and services.
A picture speaks louder than words hence make sure you upload a creative picture that can instantly grab audience attention and encourage them to generate interest and eventually take a call to action.
For example, if you’re a personal injury lawyer looking to advertise your firm’s brand via Instagram, you could opt to include meaningful content related to the firm’s head counsel, and maybe even some pictures with past clients in the form of a testimonial. People trust businesses they can put a face to, and Instagram is the perfect platform to do just that.
4. Make appealing tutorials and demonstrations
People are more curious to know how it is made and how it is done rather than just seeing the images. Make sure you upload the high quality tutorial and demonstration videos.
This will help your business to grow. If you are selling any product or services make sure you also share a high quality video that showcases the product usage tutorials. It is always best to include demonstration videos. All this will help you to promote your business through an Instagram video.
5. Offer discount and promotional offers to followers
Who doesn’t like discounts and offers; people look forward to saving money while they should. Give them plenty of options to do that when you are promoting a business. Try to promote lucrative offers and discuss them with your followers. This will help the audience to engage more in your posts and videos. Surprise your followers with the periodic giveaway and discount code.
6. Include relevant hashtags for increasing reach
When it comes to Instagram, hashtags should never be ignored. Instagram is all about using relevant hashtags. Hashtags are highly helpful to grab the audience’s attention; it will also improve the reach of the post and video.
Your videos and posts on Instagram will be seen by more number of audiences who genuinely are interested in your products and services. With right hashtags, you can easily convert a lead into sales.
7. Go behind the scenes
When you share more information with the audience they always would like it, make sure you also post about behind the scenes. It will create the curiosity and will motivate the audience to view your posts and videos.