If you open your Instagram app, you will notice there are quite a few promotional campaigns taking place. Marketers predict that Instagram will experience a boom in advertising, which is why you should consider it in your digital marketing strategies. And to help you get started, further, you will find a professional opinion about the advantages you can access with this visual platform.
No matter if you are a new user on Instagram or not, you can receive a lot of benefits for your brand. Instagram is an asset when it comes to brand awareness and accessing a broader audience. And among the main advantages of creating an advertising campaign, the following should be mentioned here.
Various settings for distinct types of campaigns
An interesting fact about Instagram is that it gets you access to several ways in which you can tailor your ad. So, you can use videos, stories, or photos to access a specific audience and encourage it to complete a purchase. The four types of Instagram campaigns you can use in a business account are:
- Video campaigns – marketers believe this is the most potent campaign you can use for your brand. Videos are attractive and have the power to create engagement a lot faster. Also, they receive more shares, which can boost your brand awareness, too.
- Stories campaigns – stories can get you personalized campaigns with a lot of creativity. And because they can reach a broad audience, stories are great for boosting your followers’ database.
- Photo campaigns – visual cues are the core value of Instagram, and creating a campaign based on a high-quality photo can do wonders for your business.
- Carousal campaigns – even though this feature is not as frequent as it should be, it is an ally in using videos, images, or both together for the best advertisement results.
The best ally you have to boost brand awareness: Instagram
Marketers agree that new businesses (but not only) can benefit significantly from Instagram. It is the go-to place for boosting brand awareness, and you can achieve that with SocialBoss. Such social media marketing companies allow you to buy Instagram followers, but they do more than that. They strategize so that they can help you reach the perfect audience to boost your online presence.
Instagram can lead the way to the perfect audience
Well, the truth is, an ad campaign is successful depending on whether you have reached an interested audience or not. And Instagram does precisely that. With several features in Ad Manager and valuable insights in your account, you can tailor the perfect campaign to increase your followers’ database.
Instagram can add value to customers or potential customers
Before you dismiss Instagram campaigns, you should know they can add a lot of value to customers or potential customers. This happens because users tend to engage and respond to call to action more frequently on Instagram. And the best part about it is that it can help you create an exciting community for your brand’s niche.
As for today, social media marketing approaches start with Instagram. This platform can provide tremendous benefits and can help you access the best audience for your business.