On October 17, 2022, a new shopping app became the most downloaded app in the United States. It wasn’t Amazon, Walmart, or Shein, but a new online marketplace called Temu, which launched in September of this year.
Part of Nasdaq-listed global conglomerate PDD Group (Nasdaq: PDD), Temu has recently seen very promising success with American consumers. With no signs of slowing down, many people wonder about its astonishing growth.
It’s certainly raised some eyebrows, and it’s understandable. Is Temu better than Shein? What is Temu, how does it work, and who’s behind its success?
A brief overview of Temu
Temu is the American subsidiary of PDD Group, a multinational business conglomerate that also operates Pinduoduo, one of the largest commerce companies in the world. In 2021, PDD Group handled 61 billion orders with over 11 million merchants.
Temu launched in September 2022 with a headquarters in Boston, Massachusetts.
The items available on the marketplace are incredibly affordable. This is precisely in line with their aims and corporate culture since their mission is to inspire individuals to fulfill their dreams and enjoy the conveniences and comforts of life.
Who is behind Temu?
The masterminds behind the Temu App is their parent company, PDD Group. The public company traded as NASDAQ: PDD was founded in 2015.
How does Temu Work?
The Temu eCommerce experience works similarly to most other online marketplaces that follow a simple-to-follow purchasing process. However, what people find distinctive about Temu are its small but powerful features.
The Temu eCommerce brand understands consumers’ wants and needs. People nowadays seek honesty, quality, and dependability. Success is inevitable when these are embedded in a company’s culture and offerings.
Temu has done an excellent job doing this with their user journey. When you open their mobile app or website, you’ll be welcomed by a plethora of items in several categories, ranging from “new” to
“recommended.” Alongside this, you’ll see their sale rate, availability, and other important metrics.
Temu is more valuable once you click on a product you want. Here you’ll get a completely honest overview of the expected delivery date based on previous orders. For instance, on this “20 Piece Eye Makeup Brush Set“, you can see that 70.5% of orders are delivered in less than nine days.
An approach like this is much unlike their competitors. Compared to other rivals, there’s so much transparency around their expected delivery times.
Why is Temu so cheap?
The Temu shopping app is undeniably extensive and plentiful. It sells everything from apparel and kitchenware to car parts. However, one thing that customers notice right away is their exceptionally low prices.
Many new users of the site would be “wowed” by the offerings at first sight. A simple search reveals 60-cent earrings, $4 wireless earphones, and $6 footwear – far less expensive than major online marketplaces such as Amazon or eBay.
They are able to source products at such incredible prices because they can leverage parent company PDD Group’s vast network of global suppliers and Next Gen Manufacturing capabilities that have been developed over the years.
Is Temu trustworthy?
We live in a society where “good bargains” are dangerous. Though things might often seem “too good to be true,” Temu has turned this narrative on its head. Instead of only providing affordable pricing, they’re also highly transparent with its users regarding availability and delivery times.
This, along with their parent firm, a publicly traded company, is what makes them trustworthy. The amount of prior, present, and future success they’ll achieve wouldn’t be possible without developing consumer trust.
As a result, Temu can be trusted. Even if they have low prices, you’re still guaranteed a quality purchasing experience from start to finish.
Should you shop with Temu?
Temu App is recommended for anyone looking for affordable, high-quality items and is willing to wait the extra delivery time. If you can plan and schedule correctly, these expected delivery dates should be acceptable for most consumers.
Conclusion
After reading the above, you should have a more thorough understanding of the newly established online marketplace Temu. Undoubtedly, it’s risen in popularity much faster than anyone expected.
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