The Importance of Images on a Website: Why You Need to Use Them for Your Site

When you think of a website, what is the first thing that comes to mind? For most people, it’s images. Images are an important part of any website because they help to convey a message or story. They also help to improve the user experience by making the website more visually appealing. 

In this blog post, we will discuss the importance of images on a website and why you should be using them for your site.

Let’s take a look at these reasons.

  1. Better User Experience

Images are important on a website for a number of reasons. They help to break up the text on a page, making it easier to read. They also add visual interest and can help to convey the message of your site. Additionally, images can improve your search engine ranking. When choosing images for your website, make sure they are high quality and relevant to your content. 

You should also use keywords in the file name and alt text to help improve your search engine ranking. Images can be a great way to engage with your audience and boost traffic to your site. Moreover, you can also take some amazing “free stock photos” from a reliable site for your website.

  1. Improve on-site SEO

Search engines use images to understand the context of your content and determine whether it’s relevant for a search query. To make this happen, you need to create quality content that defines and connects with your target audience. When using keywords in image tags, be sure not to stuff them with keywords or overuse them in an attempt to trick Google into ranking higher on its results page. 

By doing so, you risk being penalized by search engines which will result in lower rankings for your site overall as well as poor user experience when visitors arrive there expecting something different from what they see instead (and leave).

  1. Increase dwell time

Dwell time is a measure of how long people stay on your site. The longer they view the page, the more interaction with it you can expect and the higher chances that they’ll convert. This goes double for e-commerce sites where users spend more time browsing through products and reading reviews before buying anything.

  1. More Views and Clicks

Images are undoubtedly important for social media marketing and online visibility. Blog posts that include images attract 94% more views than those without images. Many companies now realize the importance of visuals in their content, so they use photos or infographics to increase engagement and views on Facebook, Twitter, Pinterest, Instagram and other platforms. 

But what about your website? Do you think visuals can benefit your site as well? The answer is a definite YES! If it has worked wonders for social media sites which have no shortage of text-based content already, imagine how it can help improve your website.

  1. More Engagement

Adding images to your web pages can also lead to more engagement with site visitors. In fact, people are 64% more likely to read a blog post if there is an image included with the text. They are also engaged for longer periods of time when visuals are part of the content mix. This increased attention span means that you have a greater opportunity to communicate your message and persuade them to act on it.

The Bottom Line

Images are an essential part of your website, and they can be used in a variety of different ways to enhance the design. Whatever it is you do with images though, one thing is certain: using them will benefit both you and your audience. So take some time today thinking about how many pictures should go into each page and what kind would be best suited for those pages.