How One Healthtech Company Is Transforming Mammography—And Why Women Everywhere Should Be Paying Attention
A Silent Struggle Most Women Know Too Well
For generations, women have been told one thing about breast cancer: early detection saves lives. And it’s true. But what’s often ignored is the reality of how that early detection happens.
Mammograms—while lifesaving—are often painful, anxiety-inducing, and in some cases, unreliable. For women with dense breast tissue, for example, traditional mammography can miss up to 50% of cancers. Add to that the crushing compression, cold metal plates, and radiation exposure, and it’s no wonder so many women delay or avoid their screenings altogether.
A 2022 study published in Preventive Medicine found that as many as 1 in 4 women skip mammograms because of pain and fear. The stakes couldn’t be higher: breast cancer is the most common cancer among women globally, with over 2.3 million new cases every year.
But what if the entire experience could be different?
Enter Koning Health: A Revolution in Breast Imaging
On a recent episode of The Healthy Enterprise Podcast, Naomi—Head of Marketing at Koning Health—sat down to discuss a major breakthrough in women’s health that’s flying under the radar but destined to change lives.
Koning Health is the innovator behind Vera™, the world’s first FDA-cleared 3D breast CT scanner for diagnostic imaging. And the experience it offers is nothing short of revolutionary.
No compression.
No radiation risk like traditional mammograms.
No fear.
“Women describe it as the best scan they’ve ever had,” Naomi shared during the interview. “You simply lie on your stomach, the scanner rotates around the breast, and you’re done in 7 seconds per breast.”
The Vera™ scanner captures a true 3D image, unlike the 2D slices of standard mammograms, providing radiologists with a much clearer, more detailed view—especially important for detecting abnormalities in dense breast tissue.
Why This Matters—Especially for Mothers, Daughters, and Women 30+
MamaBee’s readers understand the power of self-care and early detection. You’re the caregivers, the decision-makers, the ones scheduling appointments not just for yourselves but often for your entire family.
You also know the emotional toll of sitting in a waiting room, dreading a painful scan or the possibility of an inconclusive result.
Here’s the truth: we deserve better.
We deserve breast screenings that are:
– Pain-free
– High-resolution
– Safe for younger women and repeat screenings
– Empowering—not anxiety-inducing
Koning Health is delivering exactly that.
What Makes 3D Breast CT Different?
Naomi explained it clearly during the podcast: “Traditional mammograms compress the breast and give a top-down 2D image. It’s like trying to understand a whole apple from a single slice.”
By contrast, the Vera™ system:
– Uses a 360° rotating X-ray source to generate a volumetric image of the breast
– Requires no breast compression, reducing physical and emotional discomfort
– Offers improved detection in dense breast tissue
– Completes the scan in under 10 seconds per breast
Perhaps most significantly, it opens the door to earlier, more accurate diagnoses, especially for women who typically fall through the cracks of the current screening system.
Who Can Benefit from Breast CT Scanning?
Though the technology is FDA-cleared primarily for diagnostic use, Naomi emphasized its powerful benefits across a wide spectrum of patients:
– Women under 40: who may have dense breasts and typically don’t qualify for annual mammograms
– Survivors and high-risk patients: needing frequent scans without radiation risk
– Busy moms: who delay mammograms because of pain, logistics, or fear
– Women in medically underserved areas: where better diagnostics can mean faster treatment
This is more than an upgrade—it’s a paradigm shift.
Changing the Narrative Around Breast Screening
It’s time we normalize conversations about breast health—not just in October, not just in hospitals, but around dinner tables, in social circles, and yes, on platforms like MamaBee and The Healthy Enterprise Podcast.
Too many women carry fear or shame around their breast health journey. Naomi’s message during the podcast was clear: knowledge is power, and accessible, comfortable diagnostics are a human right.
“Imagine a future where we no longer dread our yearly scan. Where our daughters grow up expecting comfort and precision—not pain and fear,” Naomi said.
Real Talk: How Do I Get Access to This Scan?
Currently, the Vera™ breast CT scanner is being used in select hospitals and imaging centers across the U.S., with new locations coming online as awareness grows.
To find the nearest provider or request more information, visit: Koning
And if you’re in a region without this technology, share this post with your OB-GYN, radiology center, or women’s health clinic. Awareness drives adoption—and women deserve access to the best care possible.
What Naomi’s Podcast Episode Covers (And Why You Should Watch)
Podcast Title: Koning Health: Transforming Breast Imaging with No Pain and No Fear
Where to Listen/Watch:
Topics Covered:
– The personal stories behind why women avoid mammograms
– How the Vera™ scanner works and why it’s safer
– What it means to empower women with better technology
– The future of breast health and what’s coming next
– How Koning is advocating for awareness and access
Women Backing Women: Help Bring Pain-Free Breast Imaging to the World
Here’s the truth: breakthroughs like this don’t scale unless we show up.
Koning Health is currently raising capital as part of their Series C funding round—and this is a rare chance for women to directly fuel the future of women’s health.
Imagine if the next generation didn’t have to fear mammograms.
Imagine if no woman had to choose between comfort and care.
Imagine if access to cutting-edge imaging wasn’t limited to zip codes or insurance networks.
By supporting Koning, we’re not just investing in a device—we’re investing in dignity, equity, and faster diagnoses. We’re saying: no more compression, no more fear, no more waiting six months for a screening appointment that lasts six minutes.
If you’ve ever felt dismissed, delayed, or disregarded in a medical setting—this is how we fight back.
Let’s raise our voices—and raise the funds—to bring this life-saving technology to every woman who needs it.
Learn more about supporting Koning’s mission and Series C round at: Koning
Because when women fund innovation for women, the world changes faster—and for the better.
Final Thoughts
MamaBee has always been a platform for modern women who prioritize wellness, self-advocacy, and community. Koning Health’s story—amplified through The Healthy Enterprise Podcast—is a call to action.
Let’s rewrite the story around breast health.
Let’s make pain-free, high-accuracy breast screening the norm—not the exception.
Let’s advocate for the tools that allow us to live longer, healthier, and fearlessly.
Because when women feel safe, seen, and supported—we rise.
