The difference between a landing page and a website is like comparing the front view of your house and the entire apartment. In online marketing, the landing page is used to achieve a specific purpose. On the other hand, a website comprises of your entire online page.
If you want to succeed as an online marketer, you need a landing page and a website to succeed.
Some marketers concentrate more on the landing page and pay less attention to the website. In some cases, a website has proven to be more effective than a landing page. There is this belief that the landing page is what brings in the high conversion rate that a marketer needs. Is this really true?
Inasmuch as this entire may article seem like a comparison between a landing page and a website, you will also get to learn a few new things about both.
Just keep reading.
Similarities between a landing page and a website
Regardless of their differences, a landing page and a website have some similarities. The similarities are as follows;
1. A landing page edifices the website. If you want to succeed as an online digital marketer, you need both.
2. The website and the landing page are structured to enhance your marketing network.
3. Both the landing page and the website are intertwined. If you separate one from the other, it may affect the speed of your conversion rate.
Differences between a landing page and a website
The difference between a website and a landing page is your audience. The Landing page is usually the first page that a visitor “lands” on after clicking your ads. While the website consists of all the pages. Your ads point the visitor to the product or services that he/she is interested in. The landing page more or less takes the visitor to the exact page where he can get the product or services that he seeks. This way, the visitor does not have to go through the entire website to find the product that got his attention to click on your ads.
In other words, the audience will determine whether you want them to land on a specific page or the entire website.
It will be a complete misnomer that your landing page should contain the same content as your website.
Have you forgotten the aim of a landing page? A landing page should contain information that will help you convert a visitor to a customer or a subscriber. In other words, your website should provide a comprehensive detail of your product and services while the landing page should give specific answers to certain questions.
For example, if your company sells fruits, your landing page should take a visitor to the page where the specific fruit he/she is looking for is and not the entire website.
3. Call to action
If you ask me, this is the main difference between a landing page and a website. A call to action is usually found on all landing pages. A call to action is the main element of a landing page. Most often, what you find on a website is usually contact information of the marketer or company.
Notwithstanding what your call to action is, it must be obvious and straight to the point. Some of the commonly used call to action is “Get Your Free Evaluation”, “Call Us Now!”, etc.
In contrast to a landing page, a website doesn’t have a prevalent call to action. This is perfectly fine because it is used as a resource.
In other to appreciate the differences between a landing page and a website, let’s take a look at some frequently asked questions (FAQ).
1. Do I need a website for a landing page?
The answer to this question is no. You don’t need a website for a landing page. If you must know, a landing page is a single page. It can also be a stand-alone page. These days, you can use a software to create and host a landing page.
If your sole aim is to get leads for your company, you don’t need a create and host a website. Just create a simple and straightforward landing page to get more leads for your business.
2. How many landing pages should a website have?
Do you know that the number of landing pages you have will influence the rate of conversion you get? Several studies have shown that businesses with a minimum of 10 or more landing pages tend to increase their conversion rate by more than 60 percent.
Those with 50 or more landing pages increase their conversion rate by 500 percent. These landing pages will give your business more leads.
So there is no restriction to the number of landing page your website should have. Just keep in mind, many landing page builders are different when it comes to how many pages you can create.
3. What should be on a website landing page?
A landing page doesn’t contain the same content or information as the website. The website should contain content that aims to create high conversion. If you use the homepage on your website as a landing page, you will run the risk of losing some potential customers or subscribers. The reason is simply that the website homepage contains a lot of content and images. While a landing page goes straight to the point.
A landing page on your website should have the following;
• Bullet point benefits of your product and services.
• Straight to the point content
• An image or video.
The landing page and a website are very important online marketing tools. Both serve different purposes. In some cases, they compliment each other. However, for optimal benefit, use both. By now you already know that a landing page contains less information than a website. The sole aim of a landing page is to yield high conversion rates. While a website contains more information about your product and services. It gives your client a complete outlook of what your business is all about.
Get in touch with this agency if you want to get your landing pages optimized.