TikTok is the latest platform to take the world by storm and its growth doesn’t seem to be slowing down. Like the rise with any popular platform, there is a flurry of activity from a range of businesses offering their services in order to help your feed grow. There are so many services available on the market, how do you know which one is best for you and your goals? Here are some key things to look out for before you chose which service to give your money to.
Encryption and Security
Data is becoming one of the biggest commodities on the globe and ours is sold time and time again, often without our consent and without us even knowing about it. Before you purchase a growth service, look at the level of security they will provide you with. Some services will encrypt your data to the same standards seen in banks, whereas others won’t bother. If you are purchasing a growth service, you are handing over personal information such as bank details and account information and you want this to stay with your service provider.
Claims About Knowing Algorithms
There is an array of growth services that claim to have intricate working knowledge of the algorithm that TikTok use when they rank posts and how maximum reach is attained. If you see a growth service stating this, steer clear. The fact of the matter is only one group of people know TikTok’s algorithm and that is TikTok. Whilst businesses can make an educated guess and work with the algorithm, stating that they have intricate knowledge and understanding should be a red flag.
Automation and Growth Services
Whilst some automation providers are excellent at what they do, some have very basic tools that won’t maximise your accounts potential. Before you purchase an automation, service assess what they need to create the automation a tool.
The more information they ask for in terms of target market, communities and audience, the better the results will be for you. Some services on the market just use popular hashtags and follow accounts that submit content under these hashtags, whilst this will grow your following, it won’t fill it with accounts that are an accurate representation of your target market. Another type of automation that is widely advertised is one where it mimics popular accounts that are similar to your own and engages with their followers on TikTok on your behalf. Again, this will grow your account, but it is a one-pronged attack and the results are limited.
Growth Services offer a holistic approach to gaining followers on your account. They use a variety of data points and strategies to maximise your account potential, the more information you can give them the better your results will be. Whilst the follower numbers may not increase as quickly as an automation tool, you will see results that are consistent and that are more reflective of your target market and the audience that you want to reach.
With the rise of new platforms comes a wave of businesses offering services to help grow accounts, but some are better than others and it is always worth assessing their offering before you sign up. Bold claims are often made in order to attract customers but in reality, no one knows the algorithm, unless you work for TikTok.
It is always worth considering how these organisations will use your data and information you provide them with if there is no data clause on the website, so make sure that before you part with your hard-earned cash, you are happy with the service you have chosen.