Halloween is a great season to boost up sales. It is a popular celebration. People buy candies, decorations, costumes, and so much more. Hence, it is profitable for the businesses to do a little change in their branding and make the most out of this season. Below are some tips that can assist to drive sales in Halloween season:
Cover Photo and Profile Image on Social Media
Your cover photo and profile image on social media is a representation of your brand. During this particular season of Halloween, you can change it. You can add an image, which reflects the theme of the season. You can change the images on Facebook, LinkedIn, Instagram, or any other social media platform that you are using for your business.
Offer Discounts, Freebies, and Ideas
You can offer discounts to your customers on this special occasion. You can even offer freebies in a deal. For example, on a purchase of certain amount, you would be giving something for free that is related to this season. It could be a costume or a product that has a Halloween theme. You can also offer ideas to your customers. You can create interesting posts on social media where you can share ideas on what to wear and how to decorate the house or a party. It is likely to increase your sales since people would be interested in deals and discounts.
Go Spooky on Storefront Look
You can go for a spooky theme for your storefront. There is no need to spend too much on this. You can change the theme of your website by changing the cover photo, profile image, and you can add a welcome pop-up coupon with Halloween image. Make a Halloween banner especially if your homepage consists of a slider. It would be costly for you to change the theme for a temporary occasion, which is why try to avoid it. However, if you are in a position to afford it easily, go for it.
Give Customers Halloween Sale Promotions
Through email marketing, let your customers know that something big is planned and coming up during the Halloween season. Let the customers know about the sales promotion in advance so they would be ready to spend some money on these promotions. Provide interesting deals and it would likely increase your sales and profitability.
Run a Contest on Your Website and Social Media Page
You can run a contest for your customers. For example, they can share the best gift ideas. You can select a winner based on the best idea. This way your business would grab the attention of customers. You can also offer a discount to the winner. You can offer the Halloween gift certificate and ask the customers to vote for the best one and create a catchy caption. There are many creative things that you can do to boost sales.
There are many marketing tactics and strategies that can boost your sales during the Halloween season. For example, you can write business thank you letter to the relevant people. Appreciation is a great way through which others can remember you for life. It is a great idea to thank your customers as well. When you reach a certain number of the fan base on Facebook or certain followers on Instagram, thank them for making your business a success. Offer special discounts to your valuable customers on special occasions. With technological advancement, it has become a lot easier to boost sales. You can increase the value and profitability of your business if you are careful in following the right marketing tactics. But, in any case, always provide value to your clients and work with full dedication and honesty for any kind of business.