Clearly, the first impression of anyone who enters your website is the homepage. Because of that, it really needs to look aesthetically pleasing. The main purpose of your site is to attract customers and make it memorable and, of course, unique.
Your homepage should answer the question, “Can I help you and how? ”
So, let’s start with a few things:
1. Pay attention to the color combination
The first step is to choose your dominant color. This may help you in specific places where you want your website visitors to pay attention. Try to mix complementary and split complementary colors, and don’t be afraid to make contrasts. Also, experts from web design agency Chicago suggest reading something about color psychology. It can be helpful and pretty interesting.
2. Add some pictures
In addition to the fact that the image must be accompanied by text, it’s necessary for it to be something very striking. We have already said that the visual moment is very important, so it would be nice for the image to follow the text in order to better convey what you are writing about. This can be a way to express your creativity, and if you have the feeling and talent to combine colors, you can bring your homepage to an enviable level. You should try using high-resolution photos, and they should be very effective.
3. Optimize buttons
Not every homepage will have or even need buttons, but if you are going to use them, it may still be better to do it properly. Your buttons or CTA represent access channels to other pages and websites. The point is to get people to click that button, and you can do that by making the text globally about four words. The homepage may call for users to view new products or sign up for your newsletter.
4. Write down all the important information
You need to write something about:
- Who are you, what do you do, what is your role in the company…?
- What does your company, what are your products for, who are your clients…?
- Why should you visit this site, how can you help your clients…?
This part needs to be short and memorable, and it also needs to have all the information your client will need. You can see how it looks on immigration lawyer Chicago website.
5. Update content frequently
As you have already understood, the text is the basis of everything. Your first goal should be to ensure that visitors immediately understand what it is all about. Writing a biography about yourself on your homepage is only repeated when you have a separate page called “Bio.” Try to keep it short and clear so that users don’t get bored. Don’t forget to change your text sometimes, just that your potential clients can see something new.
6. Value propositions
You need to make it clear you are selling and why someone should buy it from you. If the homepage of your online store does not fully answer these two questions, then it’s time for you to make some changes. This is the value you offer to the customer, even if you don’t demonstrate it from the beginning.
These few things should help you significantly improve the look of your homepage and intrigue customers to buy your products. That’s the point, right? So, feel free to test your skills and try different things to find yourself on the way to create a new and unique look for your homepage—no fear of failure. Just go ahead!