eCommerce Guide: WordPress SEO Versus Shopify SEO

In the past 5 years, it’s been all about WordPress, then along came Shopify. By the year 2019, Shopify had hundreds of drop shipping sites to start out with and they all came about with their free trial to create your store. What’s even more important, every other business other than drop shippers have begun to jump the gun, converting their WooCommerce stores into Shopify sites. SEO optimization is the most important aspect that can bring proper traffic of your target market to your website. So, in this article we’re going to look at the two website’s SEO styles, as even Shopify has numerous plugins available for SEO purposes.

What’s So Big About Shopify?

Shopify is a platform that uses their software as a service. Basically, it’s a website creation tool that helps you also create your own web stores and even gives options and “freebies” like taking payments, inventory management, shipping options, and managing of all of the orders on your site for you. You don’t have to code a Shopify store, and if you so choose to, you need to learn their specific Liquid codebase. Shopify also has numerous SEO options that are for free, and even has templates which allow you to have custom mobile-ready designs without having to pay a fee for a separate mobile site. You are unfortunately not as able to change everything when it comes to all of the preconfigured SEO that is required to get your site out there more than your competition.

WooCommerce: WordPress’s Powerhouse

With WooCommerce’s WordPress plugin, users have a similar ability to create their online store, and most of the e-commerce websites that are out there in the market use it for their WordPress templated website. Its SEO abilities are a lot more popular because of their ability to utilize blogging websites as their base platform. This means that Shopify is kind of lacking when it comes to the SEO capabilities that WordPress and the WooCommerce platform can offer.

With the standard of websites being on WordPress, eventually it is rumored that companies like Shopify may not last forever, although there’s some evidence that contradicts this. Blogging sites are more friendly to customers than even those of the standard store where data just has to be entered, and the reason is because good SEO is more attainable than it would be on a Shopify store. Not only this, but when it comes to WordPress ecommerce solutions, you can combine the SEO capabilities of better plugins like Yoast to make sure your site can achieve data collaboration.

Conclusion: Which is Better for SEO?

While both options have excellent SEO capabilities, it also depends on what you’re going for with your e-commerce business. Shopify has emerged into numerous marketplaces that act as drop shipping sites, so in this regard, their SEO is perfect for achieving this ability to create a great drop shipping site. However, if you’re wanting your own actual website that has your own products that you want to sell, the best platform by far is still WordPress and the WooCommerce platform and plugin. Why? Because their SEO capabilities are unmatched. You have full flexibility to edit shortlinks, keywords, URL structures and more, including titles, additional site tags (which are still a part of SEO even though meta tags are a little bit less relevant). To see more on this please click https://goldengateseo.net.

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