In today’s digital world, infographics are everywhere. They are a popular way to communicate information and make complex data more digestible. Many people are not aware of the ease of how to make an infographic. Today, there are many tools available that allow users to create stunning visuals without any design experience.
When you create an infographic, it does not have to be complicated. Venngage is a great platform that allows users to create beautiful infographics in minutes, even without design experience. It also helps you make other types of materials, such as when you need to make poster, business cards, reports, diagrams, and many more.
And while infographics can be a great way to share data and information, they can also be easily forgotten if they’re not memorable. There are countless infographics out there vying for attention. So, how do you make yours stand out from the crowd and ensure that people will remember it? Below are six tips for creating a memorable infographic:
1. Keep it Simple
An essential factor in how to build an infographic that people will remember is to keep the design simple. An overcrowded or overly complicated design will only serve to confuse your audience and make your infographic less memorable. Stick to one central theme and use clean, straightforward visuals to convey your point. People are more likely to remember a well-organized infographic with a clear message than one overloaded with information. Keep it simple to ensure your audience understands your message and walks away with a lasting impression.
2. Make it visually appealing
Has seeing an infographic made you stop and think, “Wow, that’s amazing!”? Chances are, you found it engaging because it was well-designed and visually appealing. If you’re hoping to create a similar effect with your infographics, there are a few things you’ll need to keep in mind:
- Use colors and graphics that are eye-catching but not overwhelming. You want people to be drawn in by your infographic, but you also don’t want to give them a headache.
- Make sure the layout is easy to follow. You don’t want people to get lost halfway through and give up before they reach the end.
- Remember to include only the most essential information. Too much data can be just as off-putting as an unruly design.
3. Use strong headlines and typography
A strong headline is essential for how to make a good infographic. It’s your chance to grab attention and make a lasting impression. Impactful typography can take your headline to the next level. You can use it to highlight important information and key takeaways. So, make sure to include a section that highlights the main points. You can also use typography and color to make these key takeaways stand out.
4. Keep the text short and sweet
In addition to an attention-grabbing headline, your infographic will need a compelling copy to back it up. The text should be short and easy to comprehend. It should also be interesting enough to keep people reading until the end. No one wants to read a novel-length explanation, so make sure to get your point across quickly and clearly. Sometimes longer blocks of text are unavoidable. In those cases, you can break up the text with visuals or white space to make it easier to digest. Remember, you’re trying to make an impression and leave a lasting impression. So, make sure your words are up to the task.
5. Tell a story
Once upon a time, there was an infographic. This infographic was different from all other infographics because it told a story. The story was engaging, entertaining, and informative, resonating with readers long after they had finished reading. The moral of the story is that a good story can make all the difference in an infographic. So if you want your infographic to stand out from the crowd, take the time to craft a compelling narrative. Strong visuals and clear language will help you bring your story to life.
6. Make it shareable
How do you make an infographic memorable? You need to make the infographic shareable. Include social media buttons on your infographic so people can easily share it with their networks. Also, ensure the code is embeddable so that others can easily include your infographic on their websites or blogs. Moreover, you can also have a link back to your website or blog so that people can find more information about your company or product. By making it easy for people to share your infographic, you can increase its reach and ensure that more people see your message.
Infographics are a powerful tool for marketing, but only if they’re done right. By following these simple tips, you can create an infographic that is both memorable and effective. Join Venngage today and start creating amazing infographics!
Photos by Venngage