Expos can be a great way to network, spread the word about your business and gain new customers. But whilst expos offer plenty of opportunities to get in front of new clients, they also provide plenty of competition who could get in the way of your success. In fact, with only a certain amount of time and space available, you could end up competing for guests’ attention with companies who aren’t even in the same industry as you.
So with that in mind, let’s take a look at five ways you can make sure that you and your company stand out at your next big event.
Guests at expos have hundreds if not thousands of stalls to get through so it is imperative that you grab their attention as soon as possible. Having bright, clear and concise signage is key to making sure that guests know who you are and why they should stop and chat.
Top tip: Make sure that all branding is consistent across your stall. From big signs right down to your stationary, everything should be in uniform.
What better way to stand out than by being the only stall with somewhere to sit? Provide comfortable seating at your stall and you’ll soon be the go-to place for all guests to hang out and chat.
Plenty of snacks
Most people can’t resist a good bit of free food, so why not entice people to your section by providing some snacks? You can go all out with fancy food and cocktails, or you can keep it simple with a bowl full of lollies and small mini-sized chocolate bars, whatever your budget allows.
They a picture is worth a thousand words, so in today’s climate, a video must be worth about a million. Attendees don’t want to be put on the spot or pestered by sales people, they’ll get enough of that by walking around the rest of the expo. So why not let a creative and colourful video do the talking on your behalf? And of course, if you’ve listened to our first two pieces of advice, guests will be able to sit down, enjoy some snacks and learn about your business in comfort and style.
To get the best results, make sure you get a professional video made by a local company. For example, if your company is based in Sydney, make sure you use a video production company in Sydney. This will ensure that you showcase your business and products in the best possible light. Realistically, you only have a few minutes (or in some cases, seconds) to grab guests’ attention. Make it count with a high quality video.
Freebies that are actually useful
We’ve all found ourselves at the end of a festival or event with an endless supply of branded tat that we’ll never actually use. So if you’re going to spend time and money producing freebies for guests, why not make it something they’ll actually get some good use out of? For example, if you work in the construction industry, you could provide water bottles that clip onto a work belt and keep water cool.
Don’t be afraid to also think outside the box on this one too. For example, if at an expo for hairdressers, why not invest in some comfy gel shoe insoles? Countless companies will be pushing branded hairbrushes or aprons so why not go for something a bit different that shows you understand how tired their feet must be after standing all day?
The point is to give something memorable that they will actually get some use out of. That way, you’ll cement your brand in their mind as they carry out their daily work.
Standing out at an expo is all about being original whilst keeping it simple at the same time. You don’t have to have crazy gimmicks to make a good impression, just invest in a few key elements that will resonate with your audience and you’ll be winning new customers in no time.